As a visual designer my principle aim is to improve a brand’s or product’s visual appeal and usability with suitable images, typography, space, layout and color. My purpose is more about than just aesthetics. Designing elements carefully to create interfaces that optimize the experience and drive conversion keeping usability and the products identity completely entwine with the aesthetic of the design.
Key Responsibilities
- Create the tone and look for a brand’s website, apps, devices or games.
- Use brand guidelines to design layouts and digital assets to match the brand’s style and tone.
- Create mockups for digital assets.
- Design logos, icons and infographics.
- Create presentation materials for projects, marketing assets and interactive event materials.
- Manage several projects while meeting expectations and deadlines.
